Concept

In contemporary reflections, a designers today wonders whether he can access his anthropological stereotypes and let them interact with the thousands contexts where his intellectual bio lives, feeds and by which it is changed, affected and enriched. The loop that he generates with all the languages of the surrounding environment, the worlds he crosses and he is crossed by enable him to interpret shared but dormant demands, natural and silent needs, to unveil them to common awareness and simultaneously offer functional hypothetical answers.

Collection 10 embodies such reflections with the purpose of retrieving this aspect of the designer, freeing creative logic from the template that market segmentation has imposed on industrial production and recover the value of design. Designing Collection 10 means being a craftsman of thought, perceive the demands running underground and laying the foundations of everyday living, ponder about possible answers, invest in richer and more functional technological solutions to provide them with meaning and shape.